Resume

Experience

Burq

Senior Marketing Manager
September 2024 - Present

First marketing hire, tasked with building on an emerging brand to establish a strong foundation for growth.

• Revamped brand messaging and visual identity for SMB, startup, and enterprise audiences.

• Built the foundation for product marketing and GTM strategy.

• Launched SMB email campaigns with a 32% open rate and 45% MQL close rate.

• Contributed nearly 19% of all demos booked in one month for one vertical (11 out of 58).

• Planned a website relaunch and 2025 content strategy.

• Created sales collateral, email campaigns, and pitch decks.

• Developed a conference strategy targeting five key events annually.

• Defined brand guidelines and optimized web content.

Emerge

Director of Brand & Content Marketing
January 2018 - July 2024

Developed the brand and established strategies to drive revenue and continued interest from customers, investors and partners.

• Developed the brand and established strategies to drive revenue

• Assembled and led a team supporting communication and positioning strategies through content marketing, paid and organic search, public relations, media relations, and sales enablement

• Implemented targeted email marketing campaigns and webinars, driving a 10% increase in new leads for a newly launched customer program over Q1 2024.

• Managed analyst relations with Gartner, Reuters, and Forrester.

• Oversaw budget, marketing plans, and content calendars.

• Conducted executive/stakeholder results meetings.

• Provided copywriting and copyediting services for blogs, whitepapers, sales collateral, and social.

• Designed, wrote and managed the website.

• Led tradeshow event positioning and managed sponsorships ranging from $20k - $250k.

• Served as in-house photographer for events, headshots and social media.

• Led targeted SEO strategy which resulted in 176% increase in organic site traffic over the past year.

Massage Envy - Corporate

Social Media Marketing Specialist
November 2016 - January 2018

• Managed 1200+ Franchise Social Pages

• Reputation Management for Social, Yelp, and Google Business

• Graphic Design

• Behind the Scenes Photographer

• Assisted on Commercial Shoots

GlobalTranz

Marketing Production
May 2014 - November 2016

• Production Design

• Social Media Management

• Cross-Departmental Communication

• Partnership Communication

• Email Campaigns

• Graphic Design

• Content Development

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